Our Vision
In the five-year horizon, by 2029, Joubin Mehr Company will become a leading brand and a trusted reference in the production and supply of health-focused, high-quality, and sustainable food products. We are committed to producing goods using natural ingredients and eco-friendly processes. With a focus on sustainable development, we aim to contribute to the well-being of society and to promote a culture of healthy and balanced nutrition at both national and international levels. Through collaboration with key partners across various fields, we will build a wide distribution network to ensure Joubin Mehr’s health-focused products are accessible to all. In this vision, Joubin Mehr will serve as a model of innovation, quality, and responsibility in Iran's food industry, with each of our products symbolizing a commitment to health, great taste, and adherence to environmental principles.
Our Mission
At Zhoubin Mehr, our mission is to create and produce unique, high-quality health-focused food products that not only ensure the health and satisfaction of our customers but also respect the environment and society. By combining continuous innovation, attention to detail, and the finest ingredients, we produce products that cater to diverse tastes and inspire a healthy, sustainable lifestyle. With a focus on authentic ingredients and advanced processes, and in collaboration with key partners in production and distribution, we aim to deliver a memorable experience of health-focused food consumption to our community and customers. We are committed to a future where everyone can enjoy balanced, enjoyable, and nature-aligned nutrition.
About Zhoubin Mehr Food Industries
Zhoubin Mehr Food Industries was established in 2006, beginning its operations as “Sanat va Tejarat Zhoubin Mehr” with a focus on trade. In 2018, the company expanded by setting up a modern factory and establishing a production line for tomato paste and its derivatives. During this period, in addition to producing its own products under the “Gata” brand, the company has had the honor of collaborating with key clients and prominent Iranian food brands, such as Yaran Canning (Mahfel), Sunich (Sungal), and Parsian Pakhsh Bijan, through contract manufacturing (CMO) services.
In line with the health-oriented policies of Health Investment Holding (HITCO), this group invested in Zhoubin Mehr in 2022. The primary objective of this investment was to expand the food product portfolio based on global standards with health-focused innovation. Since then, with the company renamed to Zhoubin Mehr Food Industries, it has been actively operating with the goal of producing a variety of food products centered around health-focused items under its own exclusive brands.
Product Brand
